- Helps promote the band/artist
- Adds meaning to a song
- A physical (and highly stylised) of the band or artist - normally the band are in favour or in agreement of the music video.
- A really good music video can elevate an average song
- Air time on TV - MTV, TMF, 4Music etc.
- Airtime online - YouTube, Vimeo etc.
- Music Video Awards - ceremony and promotion
- Big bands work with exceptional directors
- Further promotes bands/artists - YouTube extends the life of a music video as they're always accessible.
- Vanity
- Worldwide promotion
- Very flexible and creative format
Friday, 24 September 2010
24/09/2010 - Why do bands/artists like music videos?
Monday, 6 September 2010
6/9/2010
Introducing AS Media
View more presentations from Rob McMinn.
50% - Coursework
50% - Theory
Section A
Theoretical evaluation of coursework
Section B
Contemporary media issues - Postmodern media
- Music videos
- Sitcoms
Media + Collective Identity
- British film industry
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